About us...

Get to know our story. Learn about the Implicit Career Search (ICS) Method. Discover the research that proves its effectiveness. Understand if you can benefit from this approach.

Steve's Story

Steve is the Creator of The Implicit Career Search and Founding Partner at The Aha Moment Academy.

Fascinated by the question...

“How am I going to decide what to do for work?” since he was a child, Steve started his career as social worker. 

Not fully satisfied with the traditional approaches...

Steve embarked on a journey to help people answer that question in a more effective way, beyond the vocational assessments.
Empty space, drag to resize

After a 7-year period of research and development 

with the help of leading experts including Stephen Covey, Will Schultz and Ken Wilber, Steve created the Implicit Career Search (ICS) Method.

Since then ICS...

has been studied by independent organisations and delivered in  to individuals, businesses and governments.

Silviu's Story

Silviu is the co-founder and CEO of the Aha! Moment Academy.

After a successful start in his career…

At 19 he was working in 3 part-time jobs and 2 volunteering schemes while studying, and won the Student-Employee-of-the-year in the UK. Soon after he became unfulfilled at work. 

By 23 he...

Had changed industries 3 times, built expertise around landing hard-to-get jobs, and started side-business helping millennials land their dream jobs.
Empty space, drag to resize

At 25 he collaborated with Steve Miller:

And co-founded The Aha! Moment Academy (after seeing how clients needed a holistic solution to their career problems, not just help with landing the jobs). 

By 29 Silviu:

Spent more than 1,000+ hours facilitating hundreds of professionals and government agencies, developed his FORMAL method and got certified as a Integra Protocol Trainer.

We made an already successful career planning program fail-proof

In 2017 they met and...

 Recognised how each of them were holding the other half of a life-changing program. They both had not only complementary skills and experience but complementary programs and approaches so they decided to collaborate. 

Through this collaboration

They moved Steve’s 5-day face-to-face ICS workshop online and added Silviu’s FORMAL© job search method.

In this collaboration...

Silviu brings the latest Job Search Strategies plus his energy and passion.

Steve brings a unique, effective and tested career development approach along with a huge amount of experience and wisdom gained over 30+ years.

Here’s what clients had to say about the collaboration:

The deciding factor was knowing that you were able to help - the two of you combined is a really interesting combination of skills. So it was really important that I felt that if I was signing up to do the programme – I trusted that you were going to get me where I wanted to get. And I did.
Lucie Lacnitova
It was really good to have someone like Steve on The Aha! Moment, because the process has to be done using methods that are tried and tested. Having someone like Steve with decades of experience I knew that he knows what he’s talking about. Talking to you Silviu I really got the impression that you were there for your clients and you were really passionate about it. I never had that before with other coaches.
Masum Ahmed


trainers certified

years experience

master trainers certified

The Implicit Career Search Method

The Aha! Moment Academy is based on the Implicit Career Search Method.
Inspired by Joseph Campbell's 'The Hero's Journey' motif, the method applies:
Empty space, drag to resize

The Journey to Essence

Dr. Will Schutz's FIRO Theory guides participants to make their career decision from the very core of who they are - their essence.

The Journey to an Efficient Career Plan

Miller's Career Development Spectrum provides the steps and stages required to cultivate that work purpose into a successful, contributing career.

The Journey to a Successful Implementation

In addition to ICS, the FORMAL method developed by Silviu Cojocaru helps participants implement their career plan effectively, with a focus on the tactics required to sell their skills. 
Empty space, drag to resize
Empty space, drag to resize

Research on the ICS Method

The Implicit Career Search Method on which The Aha! Moment Academy is based on is a career planning process, so it ‘works’ when someone develops a plan.

However, when prospective clients and contractors ask ‘Does it work?’ we think they mean: ”What kind of results do people get after developing an ICS-based plan?”

The method has been piloted, studied and poked at since its inception. Below are highlights of some of the results and studies.

Stepping Stones Survey

Employment agency that delivered ICS to Salmon Arm, Revelstoke and Chase for fifteen years prior to the restructuring of the Employment Program of B.C.
Stepping Stones President, Jim Niemi, made constant efforts to track his clients to see what results ICS was delivering for him (samples on following slides).

When granted his first contract extension Jim was told by Human Resources Canada that it was the client evaluations that most influenced their decision. The clients had put their names on the evaluations and, as they were well known to the HRC office, their motivation garnered from the program made an even greater impression.

Max Burgers 

With 120 restaurants and 5,400 employees, Max Burgers is the largest fast food franchise in Sweden. They have been using ICS to provide their staff with career direction and prepare their high potentials for leadership, since 2007.

Susan Petrina, a facilitator from the North Shore Compass Agency introduced the ICS approach in the company and they immediately saw this philosophy as one that would appeal to their ‘high potentials’ and incorporated it into their training program.


 Career Beliefs Survey

70 participants in Implicit Career Search Workshops, held throughout British Columbia, from July 2007 – December 2008, were polled as to their beliefs about themselves in five different areas, at the beginning and end of the ten-day workshop.

Stepping Stones Consulting of Salmon Arm, BC, Canada, conducted this study.

United Kingdom Study

In 2010, John Cooper Associates, a well-established, highly respected training company in the UK, combined with the British Government to undergo a comparative study of ICS where ICS was delivered to a group while their Standard Job Services were delivered to another. At the time of the study the 7.5% results were considered satisfactory by the UK government for this clientele.

A company called Working Links was used to provide the clients and the standard job services.

This time there were to be two groups running at the same time, one would receive the standard services of the time and the other ICS. This was to be repeated the following week with two other groups.

During the first week the group not receiving ICS, after they heard from the clients in that session, complained so vehemently about not receiving the service that the following weeks study was abandoned and both groups of people received ICS. Working Links agreed that ICS was a much superior service to what they were currently delivering.

That same week saw a change in the British Government and this study also ended up on the shelves. Some stats were kept:

ICS in Prison

In 2010, ICS facilitator Tedd Haddock arranged for an ICS workshop within the prison system, Surrey Remand Centre. Again it was the participant evaluation that were most eye catching.

The success of this pilot resulted in ICS being delivered through John Howard Agency.

Here is an excerpt from Assistant Warden Fred Stratton’s report:

Brentwood Bay Resort (Staff Retention and Engagement)

Brentwood Bay Resort is a world class hotel on the shore of Brentwood Bay, Victoria, BC. In 2015 the General Manager, Natasha Richardson began to look for methods to increase staff engagement and retention.

After much research she settled on The Human Element (Schutz) and, after being introduced to The Implicit Career Search, worked with Miller to develop The Emergent Leader Program that combines the two into The Emergent Leader Program (TELP).

Cambie Sudy 

Evaluation of the Implicit Career Search, commissioned by the Federal Government and conducted by Cambie Group International. Income Assistance Clients in Kelowna BC were directed to either the Standard Job Services Program (95 clients) or The Implicit Career Search (40 clients).

About You

Who is this for? 

Everyone needs a clear, purposeful and strategic plan for their career. 

The profile of our clients isn’t based on their: 
● role
● industry
● seniority/experience
● employment status
● current or future career aspirations

You're not expected to change careers, stay in the same career or start your own business. You create a plan that will offer your the growth, security and success you desire.

As a result of going through the ICS process  participants have: 
● stayed in the same careers
● changed career
● have started their own businesses

All participants created reasonable, practical and realistic plans to contribute to this world with the skills they had or wanted to build.

To gain the most out of this process, we encourage participants to go through the process when the time is right:

● if you need a job tomorrow or can't pay your bills...
● if have recently gone through a traumatic event... 
● if you can't prioritise the process (on average participants require 2-4 hrs/week)... 

...then during the enrollment call we may recommend postponing the start of the process until you gain some more emotional and financial stability.

Having said that, many of our clients work in parallel with a therapist, or change jobs, houses, countries, or get married – while going through the process. 
Created with